As the reality of coronavirus continues to imprint itself into our lives and into our businesses, working remotely is swiftly becoming a new normal in all manner of sectors.

The Peterborough Hub talks to Peterborough’s Passionate PA Laurey Buckland about the rise of the freelancer and how outsourcing some of your business tasks could help you to grow – even in these strange and unprecedented times.

The business landscape has changed. New habits are becoming engrained in our society and the pandemic has forced us to embrace remote working and flexible working hours. It’s become the new normal for so many SMEs, corporates and ambitious businesses.

But freelancers have been changing the way businesses operate for years.

Freelancers can provide solutions to nearly every hurdle business owners face, whether providing an entire service on a long-term basis, filling in a skills-gap shortage for an interim period or completing one-off projects.

Freelancers are professionals, offering on-demand skills and experience that can add a serious edge to most businesses.

While government loans may prevent businesses from going bust during these strange times, those loans will need to be paid back.

As a result, now more than ever, businesses need to look at long-term stability and accelerating growth in order to stay ahead of the competition.

Hiring a freelancer can help overcome challenges without the need to employ. They offer the flexibility businesses need in uncertain times, and the long-term loyalty often lacking in employees.

The Passionate PA offers exactly that; a relationship-led partnership that helps ambitious business leaders and entrepreneurs drive change, build momentum and generate results. Often a sounding board to their clients, The Passionate PA finds solutions, challenges clients to think differently and ensures the highest quality service in all aspects of business delivery.

While effective communication and business management is vital when working with any freelancer, The Passionate PA brings a second business brain to companies.

They can assist with anything from streamlining business processes and administration, to driving growth through effective marketing strategies. Passionate PA are masters of implementation and it’s on your business to do list, they’ll help tackle it.

Finding the right freelancer can take time so be sure to ask trusted business networks for recommendations or read reviews and testimonials. It might be necessary to work with a freelancer on a trial basis at first, just to ensure you work well together. However, once you know and trust a freelancer who delivers a service in line with your brand and ethos, it’s a relationship that can last for years.

Laurey Buckland is The Passionate PA for Peterborough, Stamford and Huntingdon and said: “Freelance services will be intrinsic to business growth as we all emerge from our lockdown bubbles. It’s a really viable option for those business owners who want to develop at pace but cannot afford to employ the level of skill needed on a full-time basis.”

David Anderson, Director of Anderson IT Management, has worked with Laurey since July 2019. He said: “Laurey has brought a skill set and ability to understand the future of my business that is invaluable.

“As a freelancer, Laurey has assimilated my business ethos which is reflected in the work we do together from marketing, refining in-house processes and administration.

“The Passionate PA really is an unrivalled resource if you want to grow and prosper, but what I have truly valued over the last few months is the consistency, continuity and reliability Laurey brings to my business and the efficient approach she has to delivering what I need.”

Founded by Dorset businesswoman Sarah Howells in 2007, and franchised in 2016 by Director, Kate Chastey, The Passionate PA has worked for leading brands such as Virgin Media and the Institute of Directors. It now supports a wide range of professional services companies as well as agencies in the recruitment, digital marketing, financial services, IT and creative industries to name but a few.

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